MAC Advertising & Technology has an in house media buying department that specializes in the strategic planning and efficient buying of direct response media for law firms. MAC Advertising & Technology negotiates both long-form program length infomercials and short-form direct response commercials
Our experienced buyers negotiate media buys across the United States. Our campaigns will allow you to target the right prospect in the right medium at the best prices. Whether your focus is local or national, our team will properly define and identify each media vehicle to reach your target audience.
We carefully analyze the performance of our media buys, market-by-market, station-by-station, in all time periods. We then respond, if needed, to further refine the media buys for effectiveness and penetration.