Break Free B2B Marketing: Latane Conant of 6sense on Reinventing the CMO Role

What’s in a job title? In my tenure as a marketer, I’ve met gurus who don’t live on mountaintops, ninjas who don’t know martial arts, and evangelists who don’t preach on Sunday. 

At worst, these creative job titles are pure puffery. But at best, the…

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