Tinder’s interactive series ‘Swipe Night’ could bring a needed boost to user engagement

On Sundays in October, Tinder is launching an “interactive adventure” in its dating app called “Swipe Night” that will present a narrative where users make a series of choices in order to proceed. This sort of choose-your-own-adventure format has been more recently popularized by Netflix and others as a new way to engage with digital […]

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