Lease, own or subscribe? Carma wants to jump-start the car-as-a-service market

The way we get around is changing fast. Between ride services, on-demand car sharing, and other methods to have a car only when you need it, owning one is getting less and less compelling. A new startup called Carma offers a happy medium for those who want the convenience of owning a car without the hassle of, well, owning a car. Instead, you just subscribe to it.

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