Luxury watch maker Breitling issues digital certificates on the Ethereum blockchain

Breitling is partnering with Arianee to issue a new kind of certificates of authenticity for its luxury watches. Instead of relying on physical certificates, the watchmaker gives you a unique digital passport that certifies the origin of the watch. Behind the scene, Arianee is using non-fungible tokens compliant with the Ethereum’s ERC-721 standard (remember CryptoKitties?). […]

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