To scale subscription startups, get to know your customers

The crowded world of subscription businesses offers ongoing opportunities to screw up your relationship with subscribers. At Disrupt San Francisco 2019, I spoke with Forerunner Ventures’ Eurie Kim, Lola CEO Alex Friedman and KiwiCo CEO Sandra Oh Lin about key issues and priorities for scaling a subscription service post-launch. A primary theme: building relationships with […]

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